Abdellah is the VP of Integrated Marketing at Scentbird where he defines the convergence of data intelligence and storytelling. Leading a diverse ecosystem across PR, social, creative, partnerships, and experiential, Abdellah translates cultural relevance into accelerated awareness and deep subscriber engagement.

His career is anchored by a consistent theme: modernizing brand equity to capture new market share. Over 15 years, Abdellah has scaled global iconic powerhouses including L’Oréal Paris, Armani, MAC Cosmetics, Origins, and David Yurman. He now applies that rigor to the subscription economy to unify the consumer journey.

Abdellah is passionate about building diverse teams to fuel innovation. He scales growth-stage companies by applying the luxury playbook across digital transformation and DTC strategy. He leads with the conviction that even in a digital-first world, the most powerful brands are those that elevate the human experience.

‍

Amber is the VP of Omni Convenience and Commerce Partnerships for Sephora. She oversees the strategic initiatives aimed at creating maximum convenience for customers across all channels, including mobile apps, websites, and in-store experiences, through programs such as Buy Online, Pick-Up In-Store, Auto-Replenishment, Same-Day Delivery, and the Same-Day Unlimited subscription service.

Since joining Sephora in 2015, Amber has developed and launched new omni experiences and on-demand marketplace partnerships, including Instacart, and DoorDash, Shipt, as well as social commerce platforms. Launched in 2022, Amber championed and advanced Sephora’s Same-Day Unlimited program.. 

Prior to joining Sephora, she was a retail analyst for Morgan Stanley where she covered specialty retail, department stores, and off-price retail stocks for a top-ranked team. Amber earned a bachelor of arts degree in political science, international relations at the University of California San Diego and received her master of business administration degree from New York University’s Stern School of Business.

‍

With more than 20 years of professional experience, including over a decade in the beauty industry, Antonio has established himself as a leader known for his expertise, dedication, and strategic vision. 

He currently serves as President, North America and Executive Board Member at ELEMIS, having previously served as General Manager of International. Prior to ELEMIS, Antonio spent nearly six years at La Prairie Group AG, first as Senior Business Manager for Export EMEA across 14 markets in Southern, Central, and Eastern Europe, then as General Manager Latin America, heading the Mexico subsidiary and the company's local markets and travel retail business across Central and South America.

Earlier in his career, he held senior commercial roles at SEVENFRIDAY, Timex Group, and Nestlé. He holds a master of science degree in economics from USI Università della Svizzera italiana, a master of business administration degree from Virginia Tech, and a bachelor of arts degree from IULM University.

Anurag is the CEO and co-founder of Quilt.AI—a technology firm aimed at increasing understanding and empathy between organizations/institutions and the billions of people on the planet. Companies including Amazon, Coca Cola, Estée Lauder, Visa, and Target, along with nonprofits including the World Bank, Gates Foundation, and the United Nations, leverage Quilt.AI to better connect with their customers and beneficiaries.

Quilt.AI has been rated by The Economist as an "AI for Good" company as it focuses on using technology at the intersection of philanthropies and corporations to solve complex problems ranging from vaccine hesitancy and climate change to nutrition and gender equity.

Anurag lives in Boston where he plays uber driver to his overscheduled kids.

Brett specializes in high-growth consumer businesses. Today, she is VP of Business Operations and Strategy at Bubble Skincare, where she builds the capabilities required to scale one of beauty’s fastest-growing brands. Previously, Brett spent a decade at Bullish, a consumer venture fund with $100M+ in assets under management and an integrated brand consultancy. There, she invested in companies including August, Function of Beauty, Harry’s, Hu Chocolate, and Warby Parker, and advised leading brands including Nike, Walmart, and Anheuser-Busch. Brett earned her master of business administration degree from Harvard Business School, where she served as class president, and holds a bachelor of arts degree with honors in history and English from the University of Virginia. She currently serves on the National Cathedral School Alumnae Board.

Colleen is an internationally recognized authority in clinical aromatherapy, commercially driven cosmetic chemistry, and women’s health innovation, with deep expertise in clinical trial design and execution. Over a 20-year career, she has advised pioneering global brands on plant-based product development, sustainability strategy, and accelerated market growth.

From initial concept through to clinical trial delivery, Colleen provides end-to-end, evidence-driven expertise for cosmetic and women’s health companies seeking scientific credibility, distinctive market positioning, and scalable commercial success. Her signature approach integrates botanical intelligence with rigorous clinical methodology, delivering meaningful innovations that are both consumer-trusted and scientifically validated.

‍

Doug is Chief Marketing Officer at Coverstar, Gen Alpha’s social platform, built for creativity and play—not passive doomscrolling.

He joined Coverstar after more than a decade building and marketing some of the most iconic gaming and consumer brands. He helped grow Supercell’s games to reach more than 200 million monthly players, led global marketing for League of Legends at Riot Games, and spent eight years at Activision building franchises including Guitar Hero and Skylanders. Most recently, Doug spent three and a half years at Andreessen Horowitz (also known as a16z)  advising early-stage founders on brand and distribution and helping launch hundreds of companies.

As a parent of two teen daughters, his move to Coverstar is personal. He’s spent his career helping brands find authentic ways into culture. Now he’s applying that experience to build a platform where Gen Alpha can create, play, and build community on their own terms.

Elizabeth is a retail analyst, author, and thought leader at Placer.ai, where she translates location and foot-traffic data into strategic insight for retail and consumer product brands. She brings over a decade of experience in strategy, consumer insights, and merchandising from organizations including EnsembleIQ, Circana, Stein Mart, and Macy's, giving her a grounded, cross-functional view of how retailers plan, buy, and sell.

Elizabeth's experience spans market research, retail, consumer products, and entertainment, with skills in both qualitative and quantitative data analytics. At EnsembleIQ, she served as Chief Retail Analyst, delivering analytics, insights, and thought leadership for retail brands. Earlier in her career, she held merchandising and buying roles at Stein Mart and Macy's. She holds a bachelor of science degree in retail management from the Martin J. Whitman School of Management at Syracuse University.

Jeffery is an accomplished beauty industry executive with over 25 years of international leadership experience. Since 2015, he has served as Chief Executive Officer of cosnova USA Inc., where he successfully oversaw the expansion of the global beauty company’s US operations. Under his leadership, essence and Catrice, two of Europe’s most beloved mass beauty brands, have flourished in the American market—bringing high-quality, trend-driven products at accessible price points to a wide new audience. Jeffery has continued to grow the US footprint through expanded retail partnerships, innovative product launches tailored to the American consumer, and strategic brand activations that keep pace with beauty’s fast-moving trends. 

Previously, Jeffery was CEO of Indeed Laboratories, where he revitalized the brand and launched award-winning skincare innovations. He also held senior leadership roles at Coty, including President and General Manager of Coty Canada and Senior Vice President for Latin America, where he spearheaded growth strategies across global markets.

‍

A Chief Marketing Officer at Milani Cosmetics, Jeremy is a seasoned consumer product marketing executive with proficiencies in brand building, digital, and traditional communication strategy along with content development, upstream innovation, globalization, turnarounds, and integration. He is a trusted organizational leader with the ability to build and sustain high- performing teams, along with a strong global network of cross-functional partners to influence change and decision-making with executive leadership teams. With a tenure spanning over two decades at companies such as Estée Lauder Inc., Coty Inc., Kopari Beauty, MeUndies and Milani Cosmetics, Jeremy has earned ever greater levels of responsibility, starting in men's grooming and haircare at Aveda, followed by the fragrance division at Coty, and his role at Sally Hansen, where he served as VP of Global Marketing and Product Development. Since then, he's held three Chief Marketing Officer roles at both founder-led and private equity-owned brands including his current position at LA-based Milani Cosmetics.

Joshua is the founder and CEO of Debut, a San Diego-based company that combines artificial intelligence and biotechnology to create novel, high-performing ingredients and formulations for the beauty industry. Debut has pioneered a new business model that discovers, tests, and commercializes breakthrough innovations faster and at scale.

At Debut, Joshua leads a multidisciplinary team of more than 80 scientists, engineers, and industry experts and has built an intellectual property portfolio of more than 70 patents. He has also raised $85 million for Debut from leading investors, including BOLD, L’Oréal’s venture capital fund. In 2025, Debut was named to the TIME100 Most Influential Companies list.

Prior to founding Debut, Joshua conducted postdoctoral research in chemistry at the Massachusetts Institute of Technology. He earned a PhD in organic chemistry from the University of California, Irvine, and a master’s degree in organic chemistry from Nottingham University in the UK.

‍

Joshua is the founder and CEO of Norms, a modern consumer health brand built to make the body’s most common, least talked-about issues easier to treat, easier to shop for, and much less embarrassing to discuss—starting with hemorrhoids.

For over 25 years, Joshua has helped build and shape lifestyle brands across apparel, hospitality, cannabis, manufacturing, and consumer health. His path includes leadership roles at Quiksilver and Levi’s, co-founding Proper Hospitality and Dad Grass, building an LA-based footwear manufacturing business.

With Norms, Joshua is focused on proving that uncomfortable health categories can be approached with better design, credible product performance, sharper retail strategy, and a more human brand voice. The company is expanding across DTC, Amazon, and mass retail while reframing shame-heavy needs as normal, practical parts of modern self-care.

Joshua brings the perspective of rebuilding an overlooked category from the inside out and using it as the starting point for a conversation about stigma, design, and consumer health.

Kelly is Chief Marketing Officer (CMO) of Ulta Beauty and a brand and growth leader with more than 20 years of experience across omnichannel retail, loyalty, and customer experience. She is known for pairing Ulta Beauty’s rich first-party data with bold creative storytelling to build cultural relevance, deepen personalization at scale, and drive measurable business growth.

As CMO, Kelly leads Ulta Beauty’s voice, vision, and growth marketing strategy, overseeing brand marketing, the 46+ million-member Ulta Beauty Rewards program, UB Media, media strategy, consumer insights, social and influencer engagement, and public relations. 

During her 10-year tenure at Ulta Beauty, Kelly has held leadership roles spanning customer and growth marketing, loyalty, strategy, and retail operations. Earlier in her career, she held roles at BP, Eire Direct Marketing, and Accenture. Kelly is a frequent speaker at global forums including Cannes Lions, NRF Retail’s Big Show, CES, and SXSW.

Kristen is the founder and CEO of Statusphere, an AI marketing platform that helps brands generate thousands of authentic micro-influencer posts with less than one hour of setup. A former content creator and longtime influencer marketing expert, Kristen built Statusphere to eliminate the friction marketers face when scaling influencer programs. Today, brands use the platform to secure guaranteed posts, instant usage rights, and comprehensive campaign execution, all powered by AI, human-generated content, and first-party data. Her mission: to build the influencer platform every marketer wishes they had—one that actually does the work.

Lauren is a British inventor and Creative Director pioneering next-generation materials that respond to their environment, bridging science, sustainability, and design across industries. As founder of The Unseen Beauty, her work has been showcased across fashion, technology, and art, capturing global attention for its fusion of alchemy, data, and design.

Following the viral success of The Unseen Beauty, Bowker channels decades of material innovation and years of revolutionizing the beauty industry into EXIST—a more accessible, everyday brand that aligns radical science with real-world performance, circular design, and the belief that the choices we make for our skin can help build better futures.

Lauren was named Chief Merchandising and Digital Officer in June 2025. As such, she has executive responsibility for Ulta Beauty’s merchandising, e-commerce, wellness, and marketplace functions and also leads the company’s assortment brand-building strategy.

Lauren has more than two decades of global beauty and retail expertise and most recently served as CEO of Revolution Beauty, the UK-based beauty products company. Prior to Revolution, she served in a number of leadership roles at Walgreens Boots Alliance, including Group Vice President, General Merchandise Manager for Beauty and Personal Care at Walgreens in the US, as well as roles in the UK as the Head of Prestige Beauty & Fragrance at Boots and Head of No. 7 Beauty Brand & Mass Beauty Categories. Lauren currently serves on the board of Cosmetic Executive Women (CEW).

Lauren is the founder and CEO of Sleep or Die, the challenger brand rewriting how the sleep category looks, sounds, and sells. She started her career in brand management at PepsiCo and performance marketing at Google, then built Sleep or Die on a simple provocation: Sleep is not soft self-care; it is power, and hustle culture has been selling us the opposite.

Launched in 2025 with mouth tape and now best known for its dissolvable Sleep Strips, the brand ships in cigarette-style packaging that looks nothing like the pastel wellness aisle. Sleep or Die has scaled on community rather than celebrity, building the Zombie Club community and the Strip Club campaign world instead of leaning on influencer spend, and has raised a seed round led by True Beauty Ventures.

Lauren’s work has been profiled in Forbes, and she writes Sleep or Die Diaries, a Substack about building a brand in public.

‍

Lorne is a trusted voice at the intersection of beauty, wellness, and science, with over 20 years creating award-winning products and culturally defining brands. 

His career spans advertising at Procter & Gamble, global marketing at L'Oréal, and R&D at Estée Lauder and Unilever Prestige. At Luxury Brand Partners, he helped launch cult brands R+Co, IGK, and ONE/SIZE by Patrick Starrr, where he created On 'Til Dawn Setting Spray. He later served as Chief Innovation & R&D Officer at Voyant Beauty, leading one of North America's largest beauty manufacturing networks, and as the first Innovation Strategic Advisor to Unilever Prestige.

In 2026, he launched Wizard Wellness, creating the nasal wellness category. Wizard scaled from DTC to 4,000+ Walmart, CVS, and Target doors nationwide in six months, backed by True Beauty Ventures, G9 Ventures, The Venture Collective, Vanquish, and Able Partners.

Lorne serves on the board of Elevation Labs and is an Executive Advisor to PwC.

Lynn is a sought-after thought leader, brand builder, and futurist helping industry-leading organizations make the biggest leaps possible. Previously, an award-winning marketing executive at Paramount Pictures, Lynn is known for her unique ability to spot patterns of emerging sociocultural, digital, economic, and behavioral trends and translate these into actionable strategies.

In particular, Lynn is known for her keen insights into the youth market, sharing these insights with cultural icons Netflix, StockX, and Meta. 

Lynn works with companies as diverse as Mattel, Activision, Facebook, Instagram, Citibank, Estée  Lauder, Shiseido, Amazon, and Coca-Cola. Lynn is credited with inspiring employee teams at YouTube, Twitter, Shiseido, Care.org, Danone, and Target. 

She is an advisor for USC’s Marshall School of Business, and a member of the Forbes Business Council, Chief, HATCH, and the Harvard Business Review Advisory Council.

‍

Michelle is a marketing leader known for building brands that define and dominate categories. As CMO of Anua, she leads North American marketing and brand growth, helping grow the K-beauty leader into an enduring global skincare brand.

Her career has focused on scaling beauty companies at critical inflection points—from early traction to global relevance. At K18, Michelle helped drive transformative growth leading up to the brand’s acquisition by Unilever. Earlier in her career, she contributed to expanding Too Faced ahead of its $1.4 billion acquisition by Estée Lauder.

Michelle’s edge is uniting brand, culture, digital, creators, and retail into one growth engine. At Anua, she is focused on translating the speed and innovation of K-beauty into lasting brand equity—building cultural relevance, creating consumer demand, and accelerating growth across Sephora and the broader North American market.

Since joining Boutiqaat, the leading online beauty platform in the Middle East, Mohammad has progressed from Business Development Officer to Operations Manager to his current role as International Business Development Manager, where he drives growth through strategic partnerships, brand onboarding, and market expansion across the GCC. With a background in industrial and management systems engineering from the University of South Florida, Mohammad combines analytical precision with business acumen. 

He represents Boutiqaat at major global exhibitions, including Cosmoprof, Beautyworld, and Intertextile, where he builds relationships with international brands, negotiates distribution opportunities, and strengthens the company’s industry presence.

Passionate about global collaboration, Mohammad strives to bridge brands and markets, creating sustainable growth opportunities that connect beauty brands and concepts with the evolving preferences of Middle Eastern consumers.

Pilkyung is Brand President of Laneige at Amorepacific, leading the brand’s growth and evolution as one of the most globally recognized Korean beauty brands.

With more than 20 years of experience in the industry, Pilkyung has built her career across brand strategy, marketing, and international business, with significant experience in the US and a career leading global beauty brands. At Laneige, she has played a key role in accelerating the brand’s global growth while building a consistent brand identity that resonates meaningfully across different markets.

At the heart of her vision for Laneige is “Open to Wonder”—a belief that curiosity can unlock new possibilities in beauty. By continually asking “What if?” Laneige challenges conventional category boundaries and turns curiosity into science-driven innovation, unexpected product experiences, and meaningful connections with consumers around the world. Pilkyung carries  this spirit forward as Laneige shapes its distinctive voice within the evolving global Korean beauty landscape.

‍

Sari is Deputy CEO and Chief R&D Officer of ParagonCorp, the Indonesian beauty company behind brands including Wardah, Make Over, Emina, Kahf, and Laboré. A dermatologist by training, she now leads at the intersection of science, technology, and business, overseeing more than 200 researchers working to turn deep consumer understanding into beauty innovation at scale.

Under her leadership, ParagonCorp is building an increasingly AI-enabled R&D ecosystem—from multiomics and ingredient discovery to AI-assisted formulation, predictive testing, and inclusive product development. Its Smart Lab initiative brings data, AI, and scientific expertise directly into the product-creation process, helping researchers formulate faster and more precisely while keeping human judgment at the center.

Sari’s work reflects ParagonCorp’s broader belief that technology is most powerful when it serves a clear human purpose: creating better products, making better decisions, and building beauty innovation from Southeast Asia that can contribute to the global industry.

Teresa serves as Portfolio Director for Consumer Goods at Messe Frankfurt Middle East, where she leads the strategy and delivery of a major portfolio of industry platforms connecting international brands with the Middle East’s fast-evolving consumer markets. In her role, Teresa oversees a lineup of flagship exhibitions across the region, including Beautyworld Dubai, Beautyworld Riyadh, Paperworld Middle East, and Notes Dubai. 

With more than 20 years of experience in the global events and exhibitions industry, Teresa has held senior leadership roles with ReedPop and RX: Global Events, delivering high-profile trade shows and consumer events worldwide. Her experience spans portfolio growth, stakeholder engagement, and the creation of event experiences that support industry progress at scale. 

Teresa works closely with industry stakeholders, government partners, exhibitors, and the wider business community to build impactful events that foster trade, innovation, and global collaboration, supporting the continued development of the consumer goods industry across the region.

Tucker is VP of Marketing Growth and Investment Strategy at Morphe, where he owns the strategic development of the brand's influencer marketing system, from attribution modeling to creator performance benchmarking, connecting creator activity directly to sales outcomes. He built the investment thesis and data infrastructure behind that system, including a creator scoring model that segments talent into performance cohorts, and uses it to guide how Morphe shifts spend across creator tiers as audience behavior changes. His current focus is operationalizing a mix shift across creator segments, rebalancing investment as consumer attention moves between powerhouse, mid-tier, and micro creators.

Before Morphe, Tucker led digital products at Barstool Sports, building the company's proprietary content and audience platform. Before that, he spent time in product management, financial planning and analysis, revenue operations, and management consulting.

His work sits at the intersection of influencer strategy, capital allocation, and data infrastructure, translating creator signals into decisions that show up on the P&L.

‍