THE 2025 BRANDS
NEXT50 brings together this high-promise group of start-ups to know and watch as they scale and put their imprint on the beauty and wellness landscape. Selected by the insights and editorial team at BeautyMatter, NEXT50 brands have that intangible something that breaks through the noise and shows early signs of commercial traction.
Angela Caglia
Anihana
Aora Mexico
Ayuna
Blume
Cleverman
Conserving Beauty
Corpus
Damdam
Dealbodies
Deinde
Doré
Dr. Diamond's Metacine
DUNE Suncare
ESW Beauty
Evolvetogether
Facile
Fara Homidi
Good Light Cosmetics
Hanni
House of Lashes
Hume Supernatural
Indu
Iota
Iris&Romeo
Latina
Leland Francis
Lion Pose
Luna Bronze
Mara
MARK Los Angeles
Moncho Moreno
Moodeaux
Mother Science
Nerra
QMS Medicosmetics
Reverie
Sahajan
Shaz & Kiks
Silverist
Sofie Pavitt Face
Soft Services
Standard Procedure
Sweet Chemistry Skincare
The Root Project
Then I Met You
This is Beauty
Three Ships Beauty
Tronque
Wonder Valley
Anihana
Aora Mexico
Ayuna
Blume
Cleverman
Conserving Beauty
Corpus
Damdam
Dealbodies
Deinde
Doré
Dr. Diamond's Metacine
DUNE Suncare
ESW Beauty
Evolvetogether
Facile
Fara Homidi
Good Light Cosmetics
Hanni
House of Lashes
Hume Supernatural
Indu
Iota
Iris&Romeo
Latina
Leland Francis
Lion Pose
Luna Bronze
Mara
MARK Los Angeles
Moncho Moreno
Moodeaux
Mother Science
Nerra
QMS Medicosmetics
Reverie
Sahajan
Shaz & Kiks
Silverist
Sofie Pavitt Face
Soft Services
Standard Procedure
Sweet Chemistry Skincare
The Root Project
Then I Met You
This is Beauty
Three Ships Beauty
Tronque
Wonder Valley